Client Resources

Client Resources: Client Portal

Learn how to set up and control a white-labeled Client Portal so clients can securely view selected reports, keyword performance, reviews, tasks, media, competitors, and downloads.

Video Walkthrough
Guide purpose
This guide shows how to invite and manage portal users, preview the client-facing portal, configure portal access, and decide exactly which features and data each client can see.
How it works

The Client Resources page contains two sections: Client Portal and Review Generation. This guide focuses on the Client Portal.

The Client Portal is a white-labeled interface where clients can view selected reports, keyword performance, reviews, tasks, media, competitors, and other insights without accessing the full dashboard.

From the Client Portal page, you can customize portal features, invite portal users, and preview exactly what the client will see.

Accessing the Client Portal

1

To access the Client Portal, click Client Resources in the business navigator.

Screenshot showing Client Resources in the business navigator

Navigating the Client Portal Page

2

The Client Portal section provides the following controls:

  • Settings: Opens portal settings and feature controls.
  • Invite Users: Lets you invite and manage portal users.
  • View Portal Preview: Opens a preview of the client-facing portal.
  • Portal URL: Lets you copy the invite or portal link to send manually to clients.
  • Portal Users: Shows a list of users who have been invited or granted access.
Screenshot showing the Client Portal page controls

Invite and Manage Portal Users

3

To invite users to the Client Portal, click Invite Users.

Screenshot showing the Invite Users button
4

You will be taken to the Settings window in the Access & Users section. You can also get here by clicking Settings, then Access & Users.

In this section, you can perform three user-management actions:

  1. Invite a portal user: Enter the client's email address, then click Send Invite. A confirmation message will appear, and the user will receive an email invitation to set up their portal account.
  2. Review existing user information: The user list shows name, email address, current status, and invited or accepted date. If a user is still invited, you can resend the invitation or copy the invite link to send manually.
  3. Remove a portal user: Click Remove next to the user's name. This removes the user immediately.
Screenshot showing Access and Users settings
5

The client receives an emailed invitation. To accept the invitation, the client opens the email and clicks Access Client Portal. If the button does not work, they can copy and paste the URL at the bottom of the email into their browser.

Screenshot showing the client portal invitation email
6

When the client clicks the invitation link, they are taken to the white-labeled portal setup page. They enter their first name, last name, and password, then click Complete Setup to access the portal. The client may need to log in after completing setup.

Screenshot showing the white-labeled portal setup page
7

If the client already has an account to access the portal, they will see a sign-in window instead.

Screenshot showing the client portal sign-in window

View Portal Preview

8

To review the Client Portal, click View Portal Preview. This opens a new browser window with the client-facing portal view without requiring a portal user login.

Screenshot showing the View Portal Preview button
9

The preview window displays what the client will see when accessing the portal. The navigation tabs at the top are functional, allowing you to review each enabled portal feature.

The portal home page displays:

  • White-label information at the top of the page.
  • Business information, including business name, address, phone, website, and category.
  • A trade area drive-time map with primary, secondary, and fringe polygons.
  • A list of business tools the client has been granted access to, such as Media Library, Reviews, Tasks, Keyword Performance, Competitors, and Reports.

Close the preview window when finished reviewing.

Screenshot showing the Client Portal preview home page
Troubleshooting

If the preview opens the login screen instead of the portal preview, the preview access permission may need to be checked.

Navigate and Update Client Portal Settings

10

Portal settings control what clients can see in the portal. To access Client Portal settings, click the Settings button, shown as a gear icon, in the Client Resources section.

Screenshot showing the Client Portal Settings button
11

The Client Portal Settings window provides:

  • A Preview Portal button.
  • A Save Changes button.
  • The Portal Access URL, which can be copied and sent manually.
  • A Features tab.
  • An Access & Users tab.

Click the Features tab to access the portal sections available to the client.

Screenshot showing Client Portal Settings tabs
12

The Features section displays the portal sections available to show to the client. Each feature has a toggle:

  • If a toggle is off, that section is hidden in the client portal.
  • If a toggle is on, that section is displayed in the client portal.

Scroll down to see all portal features. Some features include additional toggles and default-view options.

Each section also allows you to customize the menu title if you do not want to use the default title for your client.

Screenshot showing Client Portal feature toggles

Media Library Feature

13

The Media Library feature gives clients access to view their business photos and assets. It can also allow clients to upload photos.

Screenshot showing the Media Library feature settings
Troubleshooting

If no media appears in the portal, the business may not have uploaded media yet, or the Uploads folder may be empty.

14

When clients click the Media Library tab, they see the media grid for the business. The grid contains thumbnails of images and videos, along with each file name and upload date. If enabled, clients also see an Upload Photos button for uploading additional media files.

Screenshot showing the Media Library client view

Reviews and Requests Feature

15

The Reviews and Requests feature shows recent feedback from the client's Google Business Profile. It lets clients view review summaries and, if enabled, access the review request tool.

Screenshot showing Reviews and Requests settings
Troubleshooting

If branding looks incorrect in review requests, check the organization branding settings.

16

When Reviews and Requests and Allow Review Requests are both enabled, clients can see:

  • A list of Google Business Profile customer review summaries with ratings.
  • Average rating and total review count, when available.
  • The Request Review tool button.
  • Private feedback collected through the review tool.
Screenshot showing the Reviews and Requests client view

Tasks Feature

17

The Tasks feature includes many toggles that control which assistant task activity clients can see and what actions they can take.

You can choose whether clients can view assistant tasks and whether they can approve, modify, or reject suggested task actions.

You can also choose which task types appear in the portal, including:

  • Local Post.
  • Google Business Profile Image Uploads.
  • Review Responses.
  • Google Business Profile Services: Add, Update, or Remove Bloat.
  • Google Business Profile Description.
  • Google Business Profile Additional Categories.
  • Listing Lock.
  • Region Targets.
  • Location Pages Batch Review.
  • Blog Review.
  • Review Feedback.
Screenshot showing Tasks feature settings
Recommended settings

Use the Show All and Hide All buttons to quickly enable or disable task types, then fine-tune the list based on what the client should review.

18

When Tasks are enabled, clients see a list of assistant tasks sorted by review and completion status. Each task may show:

  • A description of the task.
  • The current task status, such as new, pending review, or completed.
  • How long ago the task was added.
  • Instructions or supporting information.
  • Related content, such as post details, images, suggested responses, ratings, or topics.

If enabled, clients may also see action buttons to approve, modify, or reject tasks.

Screenshot showing Tasks in the client portal

Keyword Performance Feature

19

The Keyword Performance feature lets you choose which keyword performance data is shown to the client.

  • Enable or disable Local, Organic, and Map Tabs.
  • Select the trade area view: Primary, Primary + Secondary, or All Trade Areas.
  • Select the default map view: Google Maps or Snack Pack.
  • Configure map tabs and default map behavior so the portal displays clear, client-friendly results.
Screenshot showing Keyword Performance feature settings
Recommended settings

For most clients, Primary + Secondary trade areas and a clear default map type provide the easiest portal experience.

20

When Keyword Performance is enabled, clients can see:

  • A keyword list showing top searches related to the business.
  • The displayed performance date range.
  • A toggle to switch between Google Maps and Snack Pack, when enabled.
  • Each keyword's trade area heat map, last scan date, average ranking, visibility percentage, and recent ranking history when expanded.
Screenshot showing Keyword Performance in the client portal

Competitor Analysis Feature

21

The Competitor Analysis feature gives clients a simple overview of nearby competitors in the portal.

Screenshot showing Competitor Analysis feature settings
22

When Competitor Analysis is enabled, clients see:

  • A list of competitors within the trade area, including competitor name, main category, address, local ranking, organic ranking, and star rating.
  • Expandable competitor details, including phone number, website, visibility, and review count.
  • A Market Visibility chart for the last 90 days showing visibility score and average rank.
  • A Review chart for the last 90 days showing review count and review rating.
Screenshot showing Competitor Analysis in the client portal

Reports Feature

23

The Reports feature allows clients to view and download recent performance reports in the portal. You can also choose whether clients can see a report history.

Screenshot showing Reports feature settings
Troubleshooting

If reports are missing from the portal, confirm that schedules or manual reports have been generated for the business.

24

If the Reports feature is enabled, clients see a list of reports. Each report displays the report title and report date.

Clients can use three action buttons under each report:

  • Click the eye icon to view an HTML copy of the report.
  • Click the photo icon to view an image copy of the report.
  • Click the PDF document icon to view and download the report in a PDF viewer.
Screenshot showing Reports in the client portal

Save Changes

25

Click Save Changes when you are done editing Client Portal settings. Click the X to exit without saving changes.

Screenshot showing the Save Changes button
Best practice

Preview the portal after changing feature permissions so you can confirm the client sees only the intended sections and data.