Navigate to the Competitors section.

The Competitors page provides competitive analysis across Local, Organic, and Google Business Profile performance through three main sections:

• Competitor Snapshot.
• Competitor Map.
• Competitor Listing.

There are two main controls:

• Trade area filter: Choose Primary only, Primary + Secondary, or All Trade Areas. Use Primary + Secondary for most reporting because it aligns with how clients usually expect their core service area to behave.
• Date range selector: Filters which historical items are shown. By default, the system shows the last three months. Click the date to change the date range.

These controls affect the map preview, the indicator above the map, the visibility score and text in the snapshot panel, and the average rank.

The Competitor Snapshot section provides brief highlights for the chosen trade area, including:

• Total number of competitors in the selected trade area.
• Average visibility score.
• Average rank.
• Top three trending visibility gainers by percentage, shown in green.
• Top three trending visibility decliners by percentage, shown in red.

The Competitor Map section:

• Displays trade area overlays based on the selected trade area.
• Shows total competitors and selected trade area above the map.
• Maps competitors in the chosen trade area with pins.
• Displays the competitor name when hovering over a pin.
• Allows you to zoom in, zoom out, pan, and move around the map.

The Competitor list displays competitors from the selected trade area. Each competitor entry displays:

• Name, address, and logo.
• Visibility score with percentage trend up, shown in green, or down, shown in red.
• Local rank with rank point increase, shown in green, or decrease, shown in red.
• Organic rank.
• Review average and total number of reviews.
• Three action buttons:
  • View on Google Maps, shown as a map pin icon, opens the competitor's Google Maps listing in a new browser tab.
  • View Website, shown as a globe icon, opens the competitor's website home page in a new browser tab.
  • Expand, shown as an eye icon or arrow, opens or closes the competitor's detailed metrics.

Your client business appears at the top of the competitor list for easy comparison.

Open a competitor's information by clicking the arrow next to the competitor name or clicking the eye icon. This opens a dropdown of metrics and data presented in five tabs:

• Overview.
• Reviews.
• Photos.
• Posts.
• Search Grids.

The Overview tab contains competitor information based on the selected trade area and date range, including:

• Business description.
• Business name, address, phone, and website.
• Primary category and secondary categories.
• Rating and reviews.
• Available services.
• Charts, when available, for market visibility, average rank, review count, average rating, post count, and photo count.
• Business attributes.
• Business hours.
• Location metadata, including Place ID and CID.

Continue reviewing the Overview tab to see additional competitor details and supporting metrics.

The Reviews tab shows the latest reviews, when available, posted during the selected date range.

The Photos tab shows photos, when available, posted to the competitor's Google Business Profile.

The Posts tab shows the latest posts, when available, submitted during the selected date range.

The Search Grids tab shows the latest keyword search grid results on map cards. Each grid map card displays:

• Keyword.
• Type, such as Google Maps or Snack Pack.
• Visibility score.
• Average rank.
• Number of ranked points out of total points.
• Date the grid map was run.
• Trade area, such as Primary, Primary + Secondary, or All Trade Areas.

Each map also contains an expand button in the upper-right corner. Clicking it opens the Aldus Local Search Grid Maps dashboard for that keyword in a new browser tab for deeper analysis and comparison.