.Aldus Local’s Trade Area Drive Time Geo-Grid Mapping leverages consumer behavior insights to provide the most accurate and actionable trade area definitions, outperforming traditional Geo-Grid mapping tools that rely on simple squares and circles.
Insights from MRI Simmons National Study
A recent study conducted by MRI Simmons, the leading consumer behavior research company, provides valuable insights into consumer travel behavior for everyday purchases. The study found that:
- 93.2% of consumers typically travel 20 minutes or less for their everyday purchases.
- 87% of consumers typically travel 15 minutes or less for their everyday purchases.
- 97.2% of urban consumers travel 20 minutes or less for everyday purchases.
- 70.3% of rural consumers travel 20 minutes or more for everyday purchases.
These findings highlight the significance of travel time over distance in determining consumer behavior. Urban consumers, who represent 83% of the population and spend 18% more than rural households, are particularly inclined to make their purchases within a 20-minute travel radius. In contrast, rural consumers often travel greater distances due to the sparse distribution of retailers.
Trade Area Drive Time Geo-Grid Mapping: A Superior Approach
Traditional Geo-Grid mapping tools typically use squares and circles to define trade areas. While simple to implement, these methods fail to account for real-world factors such as road networks, traffic conditions, and geographical barriers. Aldus Local’s Trade Area Drive Time Geo-Grid Mapping addresses these shortcomings by focusing on travel time rather than distance, resulting in more accurate and realistic trade area definitions.
Advantages of Drive Time Mapping
Realistic Consumer Behavior Modeling: By incorporating travel time data, our mapping tool aligns closely with actual consumer behavior. This leads to a more precise understanding of where your potential customers are coming from and how far they are willing to travel.
Enhanced Targeting and Relevance: Accurate trade area definitions enable businesses to target their marketing efforts more effectively, ensuring that promotions and advertisements reach the most relevant audience.
Optimized Resource Allocation: Businesses can allocate resources such as inventory, staff, and marketing budgets more efficiently by focusing on areas with the highest potential customer density.
Improved Competitiveness: Understanding the true trade area helps businesses to identify competitive landscapes accurately and develop strategies to enhance their visibility and attractiveness to local consumers.
Implementation with Aldus Local
Aldus Local’s Trade Area Drive Time Geo-Grid Mapping is designed to be user-friendly and highly effective. Here’s how you can define your trade area using our tool:
Input Your Business Location: Enter the address or coordinates of your business into the Aldus Local platform.
Set Travel Time Parameters: Choose the maximum travel time that aligns with your target customer behavior. Based on the MRI Simmons study, setting parameters around 15 to 20 minutes is recommended for most businesses.
Generate the Geo-Grid Map: The platform will generate a detailed map showing your trade area based on drive times. This map accounts for real-world travel conditions, offering a highly accurate representation of your potential customer base.
Analyze and Optimize: Use the generated map to analyze your trade area. Identify high-potential zones and optimize your marketing and operational strategies accordingly.
Conclusion
Accurately defining a trade area is essential for local businesses aiming to maximize their reach and efficiency. Aldus Local’s Trade Area Drive Time Geo-Grid Mapping offers a superior approach by focusing on travel time rather than arbitrary distances. By leveraging this advanced mapping tool, businesses can gain a deeper understanding of their local market, improve their targeting, and ultimately drive growth.
For more information on how Aldus Local can help you define your trade area and enhance your local SEO efforts, visit our website or contact our support team today.
More About MRI/Simmons
For decades, Simmons' National Consumer Study brought consumer targets to life with vivid and complete profiles, including lifestyles, attitudes, brand preferences and media use. The high quality, nationally representative study was the result of a comprehensive, continuously fielded survey of approximately 25,000 U.S. adults, including over 7,500 English- and Spanish-speaking Hispanics.
Released quarterly, the National Consumer Study utilized a patented, single-frame sample design.
Features & Capabilities
- Measured over 60,000 consumer elements.
- All major media, including traditional and emerging media and mobile platforms.
- Over 1,000 distinct English- and Spanish-language media properties.
- Unique insights on language usage and preference, country of origin, and Hispanic acculturation.
- Over 600 consumer attitudes, opinions, and segmentations, including culturally relevant and language-specific advertising and messaging measures.
- Measurement of more than 500 product categories and over 8000 brands.
- In-depth demographic and lifestyle characteristics.